Coachella Weekend 2 gates opened today at noon. Our portfolio inside the festival radius hit 97% occupancy by 9am local time — ahead of the 2025 Weekend 2 pace by 2 points.
What the booking data says
- ADR tracking 4.1% above Weekend 1 — despite the same headliners, Weekend 2 pricing held firm
- Stays are longer — 4.5 nights average vs. 4.3 on W1
- Group sizes larger — W2 has more 6+ person bookings than W1 did
What to do if you still have inventory
If you're reading this and have unbooked nights, don't discount. The remaining search traffic is looking for premium. Hold rate. Update your listing's top photo with today's weather.
