Coachella 2026 Weekend Two closed tonight. Across the managed portfolio in the festival radius, Weekend Two booked 94% occupancy at an ADR within 3% of Weekend One.
The Weekend One vs. Weekend Two differences
- Weekend Two guests stayed longer — 4.6 night average vs. 4.3 on W1
- Fewer last-minute bookings — W2 locked by 30 days out, not 5
- Higher return visitor rate — W2 guests were ~18% repeat bookings from 2025 Coachella
What that means operationally
Weekend Two is the predictable weekend. Weekend One is the volatile one. Hosts who spread their minimum-stay and pricing aggressiveness evenly between them are leaving revenue on the table.
