Good marketing reduces uncertainty.
Photograph the rooms, access, included outdoor areas and distinctive features after the home is prepared. Use accurate descriptions of layout, equipment, parking and shared spaces; avoid hiding material limitations.
Write the advertisement around the property rather than the kind of person you want to attract. Check fair-housing guidance and keep the application criteria separate from lifestyle language.
For a Pomona listing, describe the actual property location and verified features rather than broad claims about the city.
Information the listing should answer
Prepare a clear listing
- 1
Create the shot list
Cover each room and included amenity with current photos.
- 2
Write the complete offer
State the verified facts and unresolved availability items accurately.
- 3
Review before publishing
Check facts, criteria wording and consistency across channels.
Make the next step clear.
Use these prompts to organize the decisions and responsibilities for your home. Keep sensitive applicant and tenant information in the appropriate secure system.
Your action checklist.
For a Pomona listing, describe the actual property location and verified features rather than broad claims about the city.
A few things worth asking.
Can I use images of a different property?+
Photographs used to market a specific rental should accurately represent that property.
Should I describe my preferred tenant?+
Describe the property and the lawful process. Avoid statements that select or discourage people based on protected characteristics.