Diagnose the leasing funnel one stage at a time.
Few inquiries can point to visibility, pricing, missing facts or an unsuitable offer. Visits without applications raise different questions about condition, presentation, included costs or the application experience.
Document feedback without changing lawful criteria for different applicants. Review current comparable offers and make one deliberate adjustment at a time so the result is interpretable.
Use current Pomona comparisons for the same unit type and term; do not explain a vacancy with an unrelated citywide average.
Where does the funnel slow down?
Run a structured review
- 1
Record the baseline
Count inquiries, scheduled visits, completed visits and applications.
- 2
Identify the weak stage
Read the messages and showing feedback alongside the numbers.
- 3
Make a dated change
Adjust the relevant factor and set a time to assess the new response.
Explore your own assumptions.
Adjust the worksheet to your property and costs, then record what needs review before you act.
Monthly rent divided by 30, multiplied by the entered vacant days. The second figure adds your turnover work budget. This approximation does not predict a lease start or include ongoing property expenses. Starting figures are hypothetical examples, not Pomona market data or a GnG quote.
Your action checklist.
Use current Pomona comparisons for the same unit type and term; do not explain a vacancy with an unrelated citywide average.
A few things worth asking.
Should I immediately lower the rent?+
First locate the weak stage and compare the full offer. A price change may not fix poor access or unclear information.
Can I relax criteria for one applicant?+
Keep a lawful, consistent process and review proposed policy changes before using them.